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Facebook Comment Privacy Option

Facebook Privacy Option

As Facebook has continued to expand, I have had many people ask how to keep certain comments or items private on their Facebook profile. Many small business owners are concerned that by their clients or consumers seeing that they are not “in town” they could lose business. You do have an option to keep it [...]

Harley Davidson Portal Skin

To Skin or Not To Skin…

In the recent months I have had many small businesses inquire about the new concept of “skinning”. What does it mean? How does it work? Should I use it in my business. Let’s first discover the nuances to skinning… Skinning is the process of overlaying a branded image, logo or advertisement over a social sphere [...]

James Nellis speaking with a Top Real Estate Brokerage

Social Fusion with James Nellis presented in Bethesda Maryland

Recently, James Nellis was requested to come and speak to a Top Brokerage in the Metro DC area on Social Fusion. The integration of multiple forms of media to create social fusion for their small businesses. It is more than just social networking. It is understanding how to make it part of their online strategy [...]

Social Fusion: Chapter 2 – Consumer Perspective

You must begin with the consumer in mind. How do you take the focus off of your company? Your Brand? What makes you money? This can be difficult for many companies. You need to start assessing what consumers are saying about your industry and gain the consensus from your target market. Most companies are not [...]

Social Fusion: Introduction & Social Confusion

Each company must focus on the 3 basics of Social Fusion: Consumer, Brand & Marketing. All 3 are needed to interact with each other in a layered approach to selling. You must begin with the consumer in mind. Establish a Brand that communicates with the consumer. And market in a way to interact and engage the consumer.

Begin today. Implement Social Fusion & engage today’s consumer.