What are Lessons Learned??

These are the issues that hit every small business owner. Money that is found and money lost… Money found is based on smart decisions that give you a minimal return of double or triple the cost of the investment. Money lost is the painful trial and error found by most business owners when an idea (costly idea) goes bad…

One example of Money Found OR Money Lost is below:

Shopping Carts: $7,500 for 6 months (3 stores) or $15,000 a year.

This is for the advertising rights on the individual shopping carts at a local Safeway or Giant. The idea is focused on Name Branding and securing new business. We did get acknowledgement from our clients and nice comments from them but we tracked ZERO direct return from this investment.

This type of advertising resulted in Money Lost. We now consider it “EGO” branding… it did not secure as new or more business but it did lighten our wallets every year. Make sure as 2009 approaches you look to secure Money Found and not Money Lost.

James & The Nellis Group