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Social Fusion: Chapter 2 – Consumer Perspective

The Modern Day Approach to Selling You must begin with the consumer in mind. How do you take the focus off of your company? Your Brand? What makes you money? This can be difficult for many companies. You need to start assessing what consumers are saying about your industry and gain the consensus from your target market. Most companies are not big enough to hire an outside marketing firm to do polling... [Read more of this post]

Social Fusion: Introduction & Social Confusion

The Modern Day Approach to Selling INTRODUCTION: I was raised in a family of sales. From an early age I had the opportunity to watch and see the natural sales cycle. My formal education in psychology gave me the insight to look past the basic interactions with a consumer. It instilled within me the desire to seek to understand their behavioral environment, the art of listening and to focus on how to... [Read more of this post]

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