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Social Fusion: Chapter 2 – Consumer Perspective

You must begin with the consumer in mind. How do you take the focus off of your company? Your Brand? What makes you money? This can be difficult for many companies. You need to start assessing what consumers are saying about your industry and gain the consensus from your target market. Most companies are not [...]

Social Fusion: Introduction & Social Confusion

Each company must focus on the 3 basics of Social Fusion: Consumer, Brand & Marketing. All 3 are needed to interact with each other in a layered approach to selling. You must begin with the consumer in mind. Establish a Brand that communicates with the consumer. And market in a way to interact and engage the consumer.

Begin today. Implement Social Fusion & engage today’s consumer.

Social Fusion: Understand the power for leveraging YOUR Brand

Social Fusion: Understand the power for leveraging YOUR Brand

Social Fusion is defined by James Nellis as “The layering of multiple forms of media to integrate with the accessiblity of today’s consumer.” Each business owner or marketing department must understand how to interact with the consumer of today. Many companies are still frozen in the “Grand Marketing Era”… You remember- when big companies got [...]

Award Winning Buyer Packages

      I have had many Realtors ask me what makes a great buyer package? What kind of content, visuals, media… Do I need to really help my buyers make the right choices?        Each buyer package must have the following 3 essentials: Presentation, Content & USP (Unique Selling Proposition). Presentation: The buyer package needs to [...]

Tulsa Oklahoma CRS 202

Tulsa Oklahoma CRS 202

The State CRS Chapter for Tulsa, Oklahoma and the GTAR (Greater Tulsa Area of Realtors) brought in National Speakers Michael Selvaggio and James Nellis to train their elite Realtors in Sales Strategies. Selvaggio and Nellis presented the CRS (Council of Residential Specialists) 202 Course which focuses on representing buyers in today’s market. There were many [...]