Award Winning Buyer Packages

      I have had many Realtors ask me what makes a great buyer package? What kind of content, visuals, media… Do I need to really help my buyers make the right choices?

       Each buyer package must have the following 3 essentials: Presentation, Content & USP (Unique Selling Proposition).

Presentation: The buyer package needs to cater to your buying audience. Make it reflect your clients and their lifestyles. The main 4 Lifestyles from SRI (Stanford Research Institute): Belonger, Achiever, Societally Conscious & Emulator. There are different needs for each buyer but make the presentation visually appealing to your community’s largest audience (lifestyle).

Content:  What type of information is needed for a buyer to understand and appreciate your market? The information is accessible all over the internet and various types of media however this package allows for you to funnel what is necessary for your clients to make the right decision.

                    Include the following to separate yourself as the Top Realtor providing the most effective material:

• Unique items for your neighborhood/communities served
• Transportation Information
• School District Information
• Housing Stats- Trends
• Cashflow/Rental Opportunities
• Sample Package
• Agency Information: Sample at http://www.nellisgroup.com/Blog/Buyer-Representative
• History of Area
• Main Employers/Industry in Area

USP:  As a Top Realtor in your area you need to effectively communicate how you stand apart from the competition. The benefits that make your Team unique in your area.

              Focus on your experience, sales market knowledge and services. Many Realtors employ contractors, interior designers and discounted lending packages in order to provide their clients with the best experience.

               Many Realtors do not even have a buyer package… Start with one buyer package and then as you progress you can have multiple packages for the different types of buyers…