So hundreds of elite Realtors descended upon Las Vegas earlier this month. It was an amazing combination of technology, systems and business reviews all captured within 3 days. The opening session on the “Extreme Future” set the tone moderated by James Nellis and highlighting: Michael Maher, Julie Beall and Brian Copeland. This panel quickly engaged the audience and focused on where each Realtor will need to be in their business if they would continue to excel and succeed in the coming years.

It comes down to 3 things to succeed in the Extreme Future:

1. Change – Many businesses review their business once a year. Julie Beall added, “A Business review must occur continually, you can not wait for once a year to be ahead of the market and your competition. At a minimum every 3 months but ideally once a month review what you are doing and the return on your investment.”

2. Adapt – The Real Estate companies that continue to do business the same way they have will not capture more market share. They will continue to succeed with their client database and the referrals “from within”. If you are looking to NOT grow your business then remain the way you and your company is today. However to capture more business and expand now is the time to adapt. Review your systems and be diligent in eliminating the waste and tradition within your company that does not contribute to new business.
During the session we played “Kill Your Future” and Nellis highlighted Travel Agencies. Many years ago when Expedia came out followed by Travelocity and even Kayak it meant the END of the Travel Agent. Technology had ended their entire industry. This has become true for the basic round trip ticket. Yet there are many travel agents prosperting years later today. What are they doing?
They have found their niche. They do not book 1 airline ticket however if a business professional is jumping 3-4 stops in one trip they will call a travel agent. Many have found their niche with vacation packages and adventure/experience travel. In any market there is an opportunity to grow and succeed but you must be willing to refine or throw out old models that no longer work in today’s market.

3. Shine – Gathered at Sellabration with CRS in Las Vegas, I looked out upon so many experienced and highly respected Realtors. It is true that their current models have served them well. But in order to succeed they now have realized they must change and adapt to survive the future. There are 2 ways you can shine in any industry:
You can shine as a setting sun… Once brilliant and now disappearing into the horizon
OR
You can shine as a rising sun… with the future ahead and a sky of limitless possibilities

The future in the Real Estate industry is bright but each Realtor must be willing to CHANGE, ADAPT & ultimately SHINE.

Change, Adapt & Shine

For more information or to hear this distinct panel go to: Sellabration 2010