Social Fusion is defined by James Nellis as “The layering of multiple forms of media to integrate with the accessiblity of today’s consumer.” Each business owner or marketing department must understand how to interact with the consumer of today. Many companies are still frozen in the “Grand Marketing Era”… You remember- when big companies got bigger by throwing money at it and heavily marketing how good they were and how elite their product. During the Grand Marketing Era (GME) the focus was on the brand and on the company not the consumer. It did work, but it will no longer breed success in today’s business market.  Below is an image of the FORD logo… Perhaps a great example of the GME: a company that waited too long to adapt to the new consumer.

The consumer has more choices. The consumer is more informed. The consumer demands more today. So, what do you do? How do you become profitable and a success in today’s marketplace?

Each company must focus on their Consumer, Brand & Marketing. All 3 need to interact with each other in a layered marketing approach. You have to present a common theme and speak in the common vernacular in each “sphere”. Sphere is labeled as the online communities. Some examples of spheres would be Facebook, LinkedIN, Twitter… One of the most costly mistakes is taking 1 message to every audience with the same language. Each sphere speaks a different language and part of Social Fusion is learning how to master the language needed for the audience you want to interact with today. Below is a preview of an upcoming Seminar on Social Fusion… Click on the video to learn more and get 2 free tips on how to succeed with an online strategy using Social Fusion: