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Facebook Connect- Imaginative Advertising

Did you ever watch Minority Report? It was a Tom Cruise movie set in the future – it was to take place in 2054. There were many things about the movie that seemed “Hollywoodized” and over the top. One of them was the form of advertising in the local shopping mall. As he stepped on the moving walkway (similar to the airport) he was referenced by name from the different retailers advertising their products along the walkway.

As I reviewed Facebook Connect and read the possibilities at Going Social Now I now see the personal type of advertising occurring within the next year. They referenced the combination of Facebook with Amazon, ITunes & the I-Phone. If websites and companies embrace the Facebook Connect as a way to register within their sites- their products could expand and go viral within Facebook to all of the person’s friends. It is an expansion of marketing- FREE marketing to their friends on Facebook.

Click here to learn more about the purpose of Facebook Connect As the Facebook Friend logs in with Facebook their friends will be able to view what they find out on the world wide web. They will be able to share their findings in news feeds on their Facebook pages and even ask for advice prior to purchasing online.

Where does this leave you as a business? Well, if you have a solid referral network it is certainly an option you should embrace. One example Going Social Now listed was Amazon giving the consumer a bigger discount based on the size of their friends/influence. Outside of retail we have seen Facebook become the dominant force for viral marketing and social acceptance of a company, product or business.

There is also the option to install the Facebook Connect within your company or personal blog. Want to Install a Facebook Connect Option on your Site? Watch the Video Tutorial by Luke Shepard & Wei Zhu from Facebook.

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